Campaign strategy
Build a wider, more useful mix of campaign jobs.
Work with me Emerce resources
Better email decisions start here.
Practical frameworks for ecommerce marketers who want more than tactics, templates and one-metric answers.
Featured · Audience quality
The ecommerce email engagement ladder
Decide who receives your next campaign using customer signal—not a blanket “marketable” status.
Read the articleMore practical frameworks
DeliverabilityEcommerce email deliverability
Protect your reputation without hiding from useful reach and revenue.
Read the article Flows & automationMore flows or better flows?
Fix what is broken, fill a useful gap, improve the sequence and polish the design last.
Read the article Email operationsKlaviyo audit checklist: What should you fix first?
Check four parts of the account, find the weakest one, and make it the next 30-day job.
Read the article Email strategyEmail fatigue is usually a relevance problem
Before cutting volume, check who gets the email, what you keep repeating, and which messages land too close together.
Read the article Campaign strategyProduct-led email vs promotion-led email
Choose the lead from the customer decision—not the empty calendar cell.
Read the article Campaign strategyWhat should ecommerce brands email?
Build a five-job portfolio instead of filling the calendar with random ideas.
Read the article MeasurementOpen rates are not a strategy
Use a five-number scorecard to judge what an ecommerce email campaign really did.
Read the article Email strategyHow often should ecommerce brands send email?
Use engagement quality, negative response and marginal performance to set frequency by audience.
Read the articleThe operating view
Four decisions shape the whole channel.
Audience quality
Make smarter decisions about who receives each message.
Frequency
Set send frequency according to customer signal.
Measurement
Read commercial response without ignoring future performance.
Go from insight to action
Find the weakest part of your email operation.
The Email Revenue Operating Audit reviews what you send, who receives it, how frequently you send and how you measure.